FOR IMMEDIATE RELEASE
December 3, 2001

Contact:
Sev Williams, i.e. communications, LLC
(415) 616-3930
Julio Marcial, TCWF
(818) 702-1900

VIOLENCE PREVENTION LEADERS RECEIVE THE 2001 CALIFORNIA PEACE PRIZE AWARD

Brian Contreras, Joan Cuadra and Constance Rice are Awarded $25,000 Each for Their Violence Prevention Work

Los Angeles – The California Wellness Foundation (TCWF) presented its ninth annual California Peace Prize Award to three dedicated violence prevention advocates. The honorees are Brian Contreras of Salinas, Joan Cuadra of Visalia and Constance Rice of Los Angeles. Each received $25,000 in recognition of their work and achievements at a ceremony in Santa Monica on Friday, December 7.

“Violent incidents like shootings at schools always make the headlines, but we should also recognize that there are individuals who demonstrate remarkable leadership, working day by day to develop effective strategies to prevent violence in their communities. They are heroes who deserve our acknowledgement,” said Gary Yates, TCWF president and CEO. Each of this year’s awardees employs innovative approaches to prevent violence and promote peace in their community. Contreras, through his 2nd Chance organization, developed school-based and outreach programs to lead youth away from gang-related activities and inspire them to lead healthy, peaceful lives. Cuadra, through Proteus, Inc., designed a culturally sensitive and low-literacy curriculum to raise awareness of domestic violence for Spanish-speaking immigrant farmworkers. Rice facilitated gang truces and has founded the Urban Peace Award to acknowledge the heroes of urban peace efforts in Los Angeles.

Brian Contreras
Growing up in Modesto, a town similar in size and demographics to his current home of Salinas, Brian Contreras experienced firsthand the effects of gang violence. After spending a short time in prison, Contreras decided to turn his life around. Relocating to Salinas, he noticed the escalating gang violence in his new town. Frustrated with what he thought were inadequate prevention efforts from local agencies and organizations, Contreras founded his own program, 2nd Chance Youth & Family Services, to help youth who were entering the juvenile system in 1989.

In the beginning, 2nd Chance was primarily an outreach program to gang members. Contreras and his staff worked to redirect youth, encouraging them to take alternative paths. In 1993, Contreras decided to bring the program to North Salinas High School, which had experienced some of the most severe fights in the areas, including one incident in which a teacher was shot. Contreras and his staff worked to build relationships with the rivaling gangs in the school. By the end of the school year, they were able to bring 175 students to a conflict mediation meeting. By its third year in North Salinas High, 2nd Chance brought a 95 percent reduction in weapons incidents, 65 percent  reduction in gang fights, and the number of expulsions dropped from 22 to three.

2nd Chance now serves seven schools throughout Salinas and North Monterey County. Over the past decade, the program has given second chances to more than 3000 youth. They range from age 11 to 18.

“The rewards of my work are seeing those I knew would have died otherwise actually becoming self-sustaining and good community-minded individuals. I want to try to get this [gang violence] turned around before it gets too late.”

Joan Cuadra
Raised by a pacifist family, Joan Cuadra has always valued peace. Now she helps bring peace to immigrant farmworking communities throughout the Central Valley by developing culturally sensitive and low-literacy materials and services on the effects of domestic violence and substance abuse on families.

At Proteus, Inc., Cuadra was responsible for coordinating community education programs on pesticide safety and domestic violence among immigrant farmworkers. Proteus’ Americorps members conducted educational workshops in the fields and community gathering places of immigrant farmworkers. However, Cuadra and her fellow trainers quickly discovered that there was a lack of appropriate materials for the population they were targeting, largely monolingual Spanish-speakers who possessed low reading skills in their native language.

In response to the scarcity of linguistically and culturally appropriate training materials, Cuadra and her colleagues developed their own. Most recently, Cuadra participated in the design of a low-literacy domestic violence curriculum, which incorporates the use of visual aids and interactive exercises for audience participation. Because of  the effectiveness of their curriculum, Cuadra and her colleagues have been asked to conduct trainings throughout the state.

Outside of Proteus, Inc., Cuadra extends her peace efforts through participation with the Tulare County Hispanic Commission on Alcohol and Drug Abuse Services, Inc. “We can’t just treat battering without also treating the alcohol and the drug problems," she says. "A large part of verbal and physical violence is committed when people are under the influence.”

Despite spending many years working on preventing violence and promoting peace, Cuadra thinks little of the time she devotes. “I look at it as all of us trying to make our lives a little better. I guess peace is pretty simple. It’s just that we complicate it.”

Constance Rice
As a litigator who believes that peace is central to any form of civic democracy, Constance Rice has worked to advance peace efforts in underserved Los Angeles communities. Through The Advancement Project, a public policy and legal action group she co-founded, Rice spearheads coalitions that tackle community problems such as crowded and failing schools, broken bus systems and other barriers to becoming healthier communities.

Her efforts in violence prevention started in 1992, when gang leaders throughout Los Angeles were launching a remarkable set of ceasefire agreements and truces in communities ravaged by relentless gun fire and other violence fueled by crack-cocaine wars. Rice supported efforts in Watts by raising funds for truce programs and raising allies from Hollywood, the world of lawyers, and the ranks of law enforcement. She facilitated dialogue between truce leaders and police, an effort that defused several flashpoints and reduced friction that threatened truce enforcement. These efforts have continued as some of the truces survive and as the Los Angeles Sheriffs’ Department works to reduce prison violence with other urban peace leaders.

In honor of the truce movement, Rice and The Advancement Project are co-launching the first Los Angeles Urban Peace Prize in April 2002 with actor Harry Belafonte, Cardinal Roger M. Mahony and Los Angeles County Sheriff Lee Baca. Like the California Peace Prize, the award will be presented to champions of urban peace dedicated to ending violence, reclaiming personal responsibility and restoring community. “I’ve been working with extraordinary men and women in violence-plagued communities who are finding ways to dampen it, lessen it, defuse it. We need to celebrate that kind of spirit and reward it,” said Rice.

“These leaders have made a positive difference in the lives of Californians confronted by violence,” Yates said. “Their efforts to prevent violence and promote peace made a real difference in people’s lives. We at The California Wellness Foundation hope others take note of their methods and follow their lead to make our communities safer for all of us.”

About the Foundation
The California Wellness Foundation is an independent, private foundation created in 1992, with a mission to improve the health of the people of California by making grants for health promotion, wellness education and disease prevention. The Foundation provides funding in eight priority areas: Diversity in the Health Professions, Environmental Health, Healthy Aging, Mental Health, Teenage Pregnancy Prevention, Violence Prevention, Women’s Health, and Work and Health. It also provides health-related funding through its Special Projects Fund. The Foundation has awarded 2,414 grants totaling more than $335 million since 1992.

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